What we manage
Go Fred LLC provides advertising management for brands and sellers on Amazon. Our team plans and manages campaigns in the Amazon Ads console under a signed service agreement. FRED, our operations platform, supplies the context the campaigns run on: margin verified against settled finance data, daily inventory position so ads never push products that are about to stock out, and the weekly brief.
Campaign structure and management
Sponsored Products, Sponsored Brands, and Sponsored Display: account structure, campaign and ad group build, targeting, and ongoing management.
Bid and budget management
Bids and budgets reviewed against performance, with changes proposed for approval rather than applied blindly.
Keyword harvesting and negation
Search term data is mined for converting terms worth promoting and for wasted spend worth negating.
Placement and dayparting
Placement modifiers and time of day adjustments based on where and when the spend converts.
ACoS and TACoS reporting
Advertising cost of sale and total advertising cost of sale reported against real brand margin, not against revenue alone.
Amazon Attribution
Amazon Attribution for off Amazon traffic, so external campaigns can be measured against on Amazon sales.
Four steps
1. Connect your accounts
You authorize FRED through the standard Amazon consent flow for operations data, and grant our team access to your advertising account in the Amazon Ads console.
2. FRED monitors daily
Inventory, finance, and orders, reconciled to what Amazon settled.
3. Our team manages the campaigns
Every change is made by a person, and every recommendation is reviewed with you.
4. Weekly reporting
You receive a weekly brief covering performance, spend, inventory position, and what we recommend next.
Human approval, always
Every advertising service listed here is delivered by our team under a signed service agreement between Go Fred LLC and the client brand. Our team prepares the analysis and the recommendation, and a person makes every change in your advertising account. Advertising performance reporting inside FRED is planned. It needs an Amazon Ads API authorization, which is a separate application from our Selling Partner API registration and one we have not made yet.
Talk to us
To discuss advertising management or any other Go Fred service, email us and we will respond within one business day.