FRED
Advertising on Amazon, inventory, listings, and recovery, managed for FBA brands by Go Fred LLC.
FRED connects to a seller’s account through the Amazon Selling Partner API and turns raw account data into reconciled, decision-ready operations intelligence: inventory you can restock on time, finance numbers verified to the cent against settlement reports, and recovery cases evidenced in full before anybody decides whether to file one. A human reviews and approves every recommendation before any change is made.
What Go Fred does for brands
Go Fred LLC is an independent agency that manages advertising and operations for brands selling on Amazon. Our team manages advertising, inventory, listings, and recovery for the brands we serve. Inventory, finance, listings, and recovery run on FRED, our operations platform; advertising is managed by our team in the Amazon Ads console with FRED supplying the margin and inventory context.
Amazon Ads Campaign Management
Sponsored Products, Sponsored Brands, and Sponsored Display campaign structure and management, bid and budget management, keyword harvesting and negation, placement and dayparting, ACoS and TACoS reporting against real margin, and Amazon Attribution.
Inventory and Supply
Daily inventory position per SKU, restock timing against supplier lead time and minimum order quantity, and early warning on stranded and aging stock.
Listings and Content
Listing health, content gaps, and keyword coverage, with proposed copy reviewed and approved by a person before anything is submitted to Amazon.
Recovery and Reimbursements
Refunds without a return, lost and damaged units, fee errors, and reimbursements that never arrived, each evidenced before a case is filed.
What FRED does
Every figure on the dashboard traces back to a verifiable data run, so the number you see is the number Amazon settled. Stale data is withheld rather than presented as current.
FBA inventory monitoring
Inventory snapshots on a regular cadence track fulfillable, inbound, reserved, and unsellable units per SKU, and surface restock and stranded-inventory signals before they cost you sales.
Finance reconciliation to the cent
Financial events are ingested and reconciled against your settlement reports to the cent, so reported figures match what Amazon settled.
Order-level reconciliation
Order data is reconciled at the individual order level against financial events, catching discrepancies that aggregate totals hide.
Operations brief
A freshness-aware summary of the numbers that changed and the actions worth taking, written on a weekly cadence against reconciled data rather than against a live read.
Human-approved recommendations
FRED drafts recommendations into an approvals inbox. A human reviews and approves every recommendation before any change is made to your account. Nothing executes on its own.
Simple onboarding and offboarding
Authorization uses the standard Amazon consent flow in Seller Central. Data begins flowing within one business day, and you can revoke the authorization at any time.
Zero buyer PII, by design
FRED is built around a strict data posture. What it does not collect matters as much as what it does.
- Standard API roles only. FRED requests only standard Selling Partner API roles. It does not request or receive buyer personally identifiable information: no buyer names, no addresses, no contact details.
- Encrypted credentials. Authorization tokens are encrypted with AES-256-GCM at rest and are never logged or exposed.
- Read-focused access. Account writes happen only through the approvals workflow, after human review.
- Engagement-scoped retention. Seller business data is retained under a documented retention policy and is deleted when you disconnect the application or end the engagement.
Read the full privacy policy, including the Amazon Selling Partner API data section.
Pricing
997 USD per month, or 9,997 USD per year
Published, so you do not have to ask for it privately. That price covers one Amazon seller account on the United States marketplace, up to 3,000 active SKUs.
What is inside it: the connection to your Seller Central account through the Selling Partner API; daily ingestion of inventory, orders and financial events; a to-the-cent weekly reconciliation against your settlement reports; order-level reconciliation against financial events; recovery cases found and evidenced, with a person approving each one before anything is filed; restock timing against your own lead times; and an approvals inbox where every recommendation waits for a person.
Scale, above that envelope. More than one seller account, a marketplace outside the United States, or more than 3,000 active SKUs is scoped individually and starts above 997 USD per month.
What is not switched on yet. Advertising data is ingested for brands that grant the separate Amazon Advertising authorization, and the advertising analysis is built and not switched on. Listing checks and account health checks are built and are not switched on. Creator attribution and competitive intel have not started.
To ask about pricing or to scope a Scale engagement, email support@gofred.ai. We respond within one business day.
Ask about pricingWho is behind FRED
FRED is built and operated by Go Fred LLC, a United States company. It is the platform our team uses every day to run the Amazon FBA brands we manage, and this site makes the same platform available to the brands we onboard. Support is provided directly by the Go Fred team.
Get in touch
Questions, support, or a pricing quote: email us directly and we will respond within one business day.